Success Stories

Rich’s

logo-richs

Rich’s imports whipping cream and wishes to distribute across their key channels, but they have no logistics resources in Thailand.

Procurement
Production
Distribution

Challenge

Lack of resources and small volume orders increase cost per unit

Solutions

We consolidated Rich’s product delivery with other brands in our supply chain network.

Result

  • Nationwide distribution coverage
  • Optimized margin with lower cost per unit

Itochu

logo-Itochu-7-eleven

Itochu is a major Japanese conglomerate of foods with production facilities in Thailand. Their products are mostly for export, but they decided to distribute and sell sausages to 7-Eleven stores in Thailand. However, they do not have the logistics expertise to integrate their business seamlessly with 7-Eleven

Procurement
Production
Distribution

Challenge

Lack of resources and small volume orders increase cost per unit

Solutions

We helped them integrate product logistics with 7-Eleven’s system and allocated resources for process ordering, inventory, and transportation management.

Result

  • Speed to market (instant integration with Modern Trade)
  • Nationwide distribution coverage
  • Optimized margin with lower cost per unit

IKEA

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When the DIY furniture company first entered business in Thailand, they needed help to set up their cafeteria and fulfill their quick serve menus (i.e., meatballs, frozen pastries, potatoes, vegetables).

Procurement
Production
Distribution

Challenge

How to set up food operations and fulfill quick serve menus quickly? IKEA didn’t have an understanding of the Thai market. They lacked the logistics resources and are unaware of how to source food ingredients.

Solutions

We assisted IKEA in setting up their food operations, from customs clearance to supply. We sourced the required ingredients that meet global food safety standards.

Result

  • Speed to market (fast business setup)
  • Sourced ingredient as per global specs
  • Cost and time savings with simplified ready-to-use ingredients

KFC

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KFC wanted to re-image their brand as a healthier one. To realize this, they introduced new menus with vegetables but did not know how to supply consistently at a large scale to meet all retail outlet demands.

Procurement
Production
Distribution

Challenge

How to provide consistent supplies of vegetables for their menus without interrupting their quick serve operations? The fresh vegetables they needed were too perishable and require manual handling. There’s also the concern of having to meet global food safety requirements.

Solutions

We worked with KFC’s R&D team to identify the right vegetable type and form they needed. Then we supplied frozen vegetables for various menus and simplified their on-retail process.

Result

  • Speed to market (fast menu realization)
  • Sourced ingredient as per global specs
  • Cost and time savings with simplified ready-to-use ingredients

McKey

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McKey is the patty provider for McDonald’s burgers. With the intent to create a patty with vegetables, targeted at kids, they needed to look for various quality veggies that meet Japanese standards and at the same time, with consistent large-scale quantities.

Procurement
Production
Distribution

Challenge

How to provide high-quality vegetables for their patty at consistent large-scale supplies without interrupting their quick serve operations? The fresh vegetables they needed were too perishable and require manual handling. There’s also the concern of having to meet global food safety requirements.

Solutions

We supplied high-quality vegetables for McDonald’s patty, meeting every Japanese food standard requirement. The patties enjoyed great success in the market.

Result

  • Speed to market (fast menu realization)
  • Sourced ingredient as per global specs

CPF

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CPF wanted to launch a Shrimp Wonton menu. But with shrimp costs on the rise, CPF wanted to look for affordable vegetable options that work seamlessly with their production line. CPF searched for two years but could not find anything that worked.

Procurement
Production
Distribution

Challenge

What vegetable to use and how to attain production line efficiency? They needed large supplies of vegetables with consistent quality and quantity to cover all outlets.

Solutions

We found the right vegetable in one month. We consistently supplied high-quality vegetables for CPF’s Wonton menu. Vegetables were customized according to required safety, type, and format specifications for simplified production process.

Result

  • Sourced and customized ingredient as per spec
  • Consistent supply at large quantities (over 80 million bowls to date)

Carl’s Jr.

logo-carl-junior

When Carl’s Jr. first set up shop in Thailand, they needed help to procure additional ingredients to create their signature menus. They also lacked cold logistics and local distribution centers to kick off their operations.

Procurement
Production
Distribution

Challenge

How to set up food operations and fulfill quick serve menus quickly? They lacked the logistics resources and were unaware of whom to source food ingredients from.

Solutions

We sourced required ingredients needed to complete their menus and set up logistics (cold storage to distribution center) to ensure smooth operations.

Result

  • Speed to market (fast business setup)
  • Sourced ingredient as per global specs
  • Cost and time savings with simplified ready-to-use ingredient formats
  • Logistics efficiency (SCM)

Thai Airways

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Thai Airways needed to serve aviation food across flights at high quality and controlled cost. However, consumers’ demand for food variety were on the rise and fresh ingredient procurement costs were high. In-kitchen preparation also depended heavily on labor, driving costs up.

Procurement
Production
Distribution

Challenge

Thai Airways needed to serve aviation food across flights at high quality and controlled cost. However, consumers’ demand for food variety were on the rise and fresh ingredient procurement costs were high. In-kitchen preparation also depended heavily on labor, driving costs up.

Solutions

We worked with Thai Airways and a network of suppliers to provide food varieties at lower cost. We offered various assortments of food for constant menu updates. Formats were simplified for easy and time-saving preparations at the kitchen.

Result

  • Optimized cost and time savings
  • Increased food variety
  • Lower ingredient costs

Sizzler

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Sizzler’s salad bar served fresh vegetables to complement their steaks. However, fresh ingredients posed challenges: operations were troublesome with unpredictable control and a lot of time was wasted on prepping the veggies. These resulted in supply and quality inconsistencies.

Procurement
Production
Distribution

Challenge

How to provide a consistent supply of salad bar vegetables across outlets? Sizzler needed a large amount of quality vegetables for multiple retail outlets nationwide.

Solutions

We replaced fresh vegetables with frozen ones without compromising on quality. We also helped simplify on-ground preparation and standardized supplies across all Sizzler retail outlets.

Result

  • Optimized cost and time savings
  • Lower ingredient costs
  • Fresh taste experience

Thai Theparos

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Thai Theparos had to consider halting its chili sauce’s production when faced with ingredient shortage.

Procurement
Production
Distribution

Challenge

How to deal with ingredient shortage and quickly resume chili sauce production?

Solutions

We worked with Thai Theparos to understand the specifications of the required ingredients and coordinated with our supplier. Production quickly resumed with no risk of further shortages.

Result

  • Production continuity
  • No in-market product shortage